Gateway to Loudoun shoutout to local DC, Northern Virginia audio/video production and marketing/PR firm Trivision Studios in Chantilly – amazing and beautiful video work accompanying popular, rare exhibit currently at the National Gallery of Art (through April 29, 2012!).

National Gallery of Art Exhibits Rare Japanese Paintings: “Colorful Realm”

Japan marked the 100th anniversary of its gift of cherry blossom trees to Washington, D.C. by lending the National Gallery of Art an exhibition of a world-renowned cultural treasure: Colorful Realm of Living Beings by Itō Jakuchū. The historic 30-scroll set of bird-and-flower paintings on silk with three-panel altar piece, which was painted in the mid-1700s, can be seen at the National Gallery of Art’s West Building from March 30 through April 29, 2012. The exhibition is on loan from the Japanese Emperor’s Imperial Household private collection and is being seen outside of Japan for the first time.

Widely considered as one of the supreme masterpieces of Japanese paintings, Colorful Realm depicts each of its 30 subjects in meticulous detail, going beyond surface appearances. Most notable is the artist’s application of paint to the backside of the silk which becomes visible from the front, creating a unique glow and inner life within the painting. Due to their extreme fragility, the scrolls will be exhibited in a low-light setting for only four weeks and are a major high point of the 2012 National Cherry Blossom Festival.

For this once-in-a-lifetime art exhibition, the DC National Gallery commissioned TriVision Studios to provide onsite video production, editing and media/PR services for their private VIP viewing that took place on March 26, 2012. Having worked with the National Gallery before, TriVision DC video production services were up for the task of documenting various aspects of the cultural event and record VIP interviews for educational and media use.

TriVision Video Production Studios produced full-scale, high definition B-roll of the exhibition, with speech excerpts, along with VIP interviews of the Japanese Ambassador, the exhibition curator, and the corporate sponsors who made it possible. The team also shot footage of the opening Buddhist dedication ceremony with monks from the Kyoto monastery where the three-panel altar piece is housed, capturing observer reactions who were viewing the priceless scrolls behind plexiglass panels.

Read more about Trivision Studios Video Production Services and the National Gallery of Art production….

DC Internet Marketing, SEO and other Digital Interactive service providers may be the proverbial canaries in the coal mine, with respect to business indicators of a recovering economy in the Washington DC region. The DC region has been able to actually improve jobless rates and generally withstand economic pressure due primarily to a diverse, well-educated workforce supported by Federal and DoD spending. Small and medium businesses across the region haven’t been totally immune though, to the undercurrents of local economic downturn, nor have large businesses with significant operations in the area. However, DC Internet Marketing and Social Media spending by these firms is trending very quickly upwards after the first quarter of 2010, and the proliferation of new entrants to the DC Internet Marketing and Digital Media space is directly reflecting a positive rebound and expected worldwide growth in ad spending.

Interactive advertising and Digital advertising on the Internet in particular are leading the charge, in terms of the types of marketing dollars expected to be spent this year around DC. Internet Marketing in the DC area is generating examples of extremely high ROI (return on investment) to local and regional businesses.

Kelly Mclaughlan, CEO of KME Internet Marketing (a leading, established fixture of the metro DC Internet Marketing landscape), reports that “we’ve seen significant acceleration in the 2nd quarter this year of companies large and small seeking to adjust their DC regional marketing strategies to focus heavily on Interactive Digital Media through Social Media and Web 2.0 channels, along with a heavy shift in advertising spend from traditional print and broadcast to online direct or network advertising. Clients are quickly experiencing significant improvement in their brand visibility and reputation, the reach and resonance of market messaging, and the ROI achieved through shift of ad spend to Internet channels… and the competition’s heating up – not only among our clients and media partners, but among the Northern Virginia, Maryland and DC Internet Marketing and Web services providers.”

The upwards trend in regional DC advertising and Internet Marketing spend is consistent across businesses, non-profit organizations and the government, as the ROI of Internet-based marketing and communications efforts becomes easier to track and report through a proliferation of new tools, software services and local expertise. Being able to more easily find and express ROI to investors and financial, product or marketing managers is leading to Internet-centric marketing spend added to mid-year budget cycles (which for many retail sectors is the beginning of the holiday marketing period).

Kelly McLaughlan states that “we’re already seeing a huge infusion of DC Internet Marketing spend in planning and strategies for shifting budgets to online channels, in preparation for the Fall and Holiday seasons. It’s necessary to act now, more in advance than traditional marketing channels, because “word-of-mouth” social media-based advertising, search engine optimization (SEO) and other methods of establishing brand awareness and reputation online is more often an indirect, “earned” outcome, that requires some time to establish, analyze, adjust and maintain – but it’s durable, and drives very high conversion rates.”

DC Internet Marketing strategies and planning in particular are seeing influence from a large interactive digital professional population, driving many “Government 2.0” initiatives, non-profit and political-driven fundraising efforts, and reflecting a large infusion of creative, entrepreneurial professionals rebounding from unemployment in the traditional media, journalism, information technology and education sectors. While many newly-minted or refurbished professionals and agencies are hanging out their shingles, hoping to capture or influence parts of the resurgent DC Internet Marketing and Interactive Media demand, there are proven backgrounds, facets and professional qualities of service that should be considered before hiring a DC Internet Marketing provider or consultant.

These include experience and reputation of the Principals, certified experience in project management methods and Internet/IT engineering standards, consummate professionalism in communication and collaboration, access to a broad network of reputable industry professionals and partners, and durable, proven success in delivering ROI.

Therefore, while DC Internet Marketing and Interactive Digital Advertising trends and statistics appear extremely positive, as indicated by a resurgent professional services community and reflecting regional economic recovery, all DC businesses should continue to maintain the highest professional expectations of quality service delivery from their experienced DC Internet Marketing services provider.